The Marketing Book Podcast: "Making Rain with Events" by Scott Ingram

Posted by Douglas Burdett

Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing by Scott Ingram

Scott Ingram is an executive with the enterprise event management platform called Certain where he works with enterprise clients to help them get more value from their event marketing investments.

Scott is a marketing technology veteran having previously worked with Bazaarvoice, a ratings and reviews solution, and most recently Eloqua, now a part of the Oracle Marketing Cloud.

Scott is also the host of the podcast "Making Rain with Events." 

The Host's Perspective:

When done correctly, events have the potential to be one of the most significant force multipliers for a modern marketing organization.

While investments in other traditional forms of marketing and advertising are dwindling, in-person events are just as popular as ever.

Despite all the wonders of the Internet age, people still want to interact face to face.

And yet, some big problems exist with event marketing.

Studies show:

  • 50% of exhibitors never set objectives - they just show up
  • 79% of all trade show leads are never followed up on
  • Nearly half of CMOs struggle to make a business case for investment in events

In "Making Rain with Events," Scott Ingram and several co-authors show how to transform your event marketing from just logistics and planning, into an integrated marketing machine that will generate and nurture leads and shorten your sales cycle.

The book outlines how to make the most of the two most important reasons why people attend events: connections and content.

It also goes into great detail on how marketers can create and leverage a lot of content before, during and long after an event.

If your event marketing is driven by the inertia of “we’ve always done it that way” and you want to take a fresh, measurable, effective approach to it, you’re going to want to read this book.

Listen to the Interview:

 

Show Notes:

Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing by Scott Ingram

One hundred percent of net proceeds from "Making Rain with Events" go to Water.org to provide safe water to those in need.

Full free copy of "Making Rain with Events" is available here.

Joe Pulizzi's Content Marketing World

Michael Stelzner's Social Media Marketing World

Content Inc. by Joe Pulizzi (Marketing Book Podcast interview)

The Challenger Customer by Brent Adamson

Extreme Ownership by Jocko Willink and Leif Babin

Scott's Podcast (Making Rain with Events)

Scott's Twitter (@ScottIngram)

Scott's LinkedIn

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