Scott Ingram is an executive with the enterprise event management platform called Certain where he works with enterprise clients to help them get more value from their event marketing investments.
Scott is a marketing technology veteran having previously worked with Bazaarvoice, a ratings and reviews solution, and most recently Eloqua, now a part of the Oracle Marketing Cloud.
Scott is also the host of the podcast "Making Rain with Events."
While investments in other traditional forms of marketing and advertising are dwindling, in-person events are just as popular as ever.
Despite all the wonders of the Internet age, people still want to interact face to face.
And yet, some big problems exist with event marketing.
In "Making Rain with Events," Scott Ingram and several co-authors show how to transform your event marketing from just logistics and planning, into an integrated marketing machine that will generate and nurture leads and shorten your sales cycle.
The book outlines how to make the most of the two most important reasons why people attend events: connections and content.
It also goes into great detail on how marketers can create and leverage a lot of content before, during and long after an event.
If your event marketing is driven by the inertia of “we’ve always done it that way” and you want to take a fresh, measurable, effective approach to it, you’re going to want to read this book.
One hundred percent of net proceeds from "Making Rain with Events" go to Water.org to provide safe water to those in need.
Full free copy of "Making Rain with Events" is available here.
Joe Pulizzi's Content Marketing World
Michael Stelzner's Social Media Marketing World
The Challenger Customer by Brent Adamson
Extreme Ownership by Jocko Willink and Leif Babin
Scott's Podcast (Making Rain with Events)
Scott's Twitter (@ScottIngram)