The Marketing Book Podcast

The Marketing Book Podcast:  "Manipurated" by Daniel Lemin

Written by Douglas Burdett | Dec 4, 2015 12:00:00 PM

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin

Daniel Lemin is a respected authority on the reputation industry and has been quoted in USA Today, Fox News, CBS Radio and many other national and international news outlets.

An early Google hire, Daniel was one of the first to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations.

Daniel is an expert on digital marketing, public relations, and reputation management and is a consultant for Fortune 500 companies and is also a senior strategist with Jay Baer’s consulting firm Convince & Convert. He is a regular contributor to the Convince & Convert marketing blog, which is one of the best marketing blogs on the planet, and is a frequent speaker at industry events and trade shows.

 

The Host's Perspective:

Before the rise of online ratings and reviews (what Daniel Lemin refers to as “the good old days”), customer feedback – good and bad – was a mostly a one-on-one affair.

Customers communicated complaints or praise to you directly, giving you the chance to respond appropriately. But with the rise of online ratings and reviews, businesses now face a platform that allows virtually anyone to say anything about your business to everyone on the Internet, regardless of truth or fairness.

A bad online review can permanently damage a new business, and few business owners know how to manage their online reputations.

“Manipurated” offers a plan to small business owners who are at the mercy of Yelp and other online review sites. It combines an analysis of how online review sites have been manipulated against business owners with a step-by-step plan for taking control of your online reputation.

The book shows you how to track your online reputation, how to respond to reviews and how to recruit customers to write reviews and lots more.

If online reviews are what your customers are using to decide if they want to do business with you, you’ll want to read this book.

 

Listen to the Interview: 

 

Show Notes:

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin

Book Website (Manipurated.com)

Shareology by Bryan Kramer (Marketing Book Podcast interview)

Hug Your Haters by Jay Baer

South Park Yelp Episode:

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