The Marketing Book Podcast: "Marketing Flexology" by Engelina Jaspers

Posted by Douglas Burdett

Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers

Engelina JaspersCombo

Engelina Jaspers is a 30-year corporate marketing veteran. Her career in Fortune global companies such as HP and Kodak has survived revolving door CEOs, business course corrections and lots of reinventions.

Across all her VP leadership roles–marketing, brand strategy, environmental sustainability, corporate communications–none escaped disruption.

After being tapped to lead multiple company-wide transformations, Engelina became a student of business and career agility.

These experiences led her to develop the Marketing Flexology management framework—a mindset and a toolset that she teaches for outsmarting change and future-proofing your career.

Listen to the Interview: 

 

 

Show Notes

Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers

Positioning by Al Ries

The 22 Immutable Laws of Branding by Al Ries and Laura Ries

Fusion by Denise Lee Yohn

Engelina Jaspers’ Website

Engelina Jaspers’ LinkedIn

Engelina Jaspers’ Twitter

New Call-to-action 

 P.S. - If you enjoy the show, please rate it on iTunesGoogle Play Music or Stitcher and write a brief (one sentence) review. Reviews help more people like you to discover the show! 

Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.

Show Comments


Sub_iTunes1
Sub_Stitcher
Google_Play_Music.png

Contact Podcast
Guest Inquiries
How To Leave  an iTunes Review

Subscribe to The Marketing Book Podcast Newsletter!