The Marketing Book Podcast

The Marketing Book Podcast: “More Sales, Less Time" by Jill Konrath

Written by Douglas Burdett | Dec 2, 2016 12:00:00 PM

“More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers" by Jill Konrath

Jill Konrath is a globally recognized sales strategist and the bestselling author of three other books: Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World, SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers, and Selling to Big Companies.

After college, Jill began her career as a high school teacher. Later, wanting to leave teaching, she got a job in sales at Xerox where she qualified multiple time for President’s Club. In technology sales, she was the International Rookie of the Year. Later, as a consultant to Fortune 1000 clients, she helped quickly drive new product sales, driving millions in revenue.

Today, Jill is at the forefront of what it takes to be successful in an ever-evolving business environment. Her fresh strategies have been featured in Forbes, Fortune, ABC News, Fox, Bloomberg, and the New York Times.

And, on page 109 of her new books she describes herself as a "highly practical sort of person, not a fruitcake who spends her time in la la land."

The Host's Perspective:

Jill Konrath has stated that her new book “More Sales, Less Time” is the most important book she’s written so far. Here’s why:

As she says, “salespeople are crazy-busy.” Clients are more demanding. Business is changing faster and faster. Everyone’s under intense pressure to increase productivity. Yet traditional time management strategies don’t work for salespeople.

Technology has yielded a never-ending stream of addictive distractions that prevent us from being more productive. And actually thinking. Our brains are not engineered for that.

In the last few years, every sales rep Jill Konrath talked to was becoming increasingly crazy-busy, working non-stop. She felt the same way.

So decided she needed to figure out why everyone was feeling this way as well a possible solution.

This book outlines her quest and all of the strategies and tools that she picked up or developed on that “hero’s journey’ to becoming a more productive seller, with the ultimate aim of selling more in less time.

I’ve started doing some of the things that Jill Konrath discovered to reclaim lost time and be more productive, and you know what? They work! Really!

But there’s a secret I’d like to share with you about “More Sales, Less Time.”

Although the book does talk about salespeople and some challenges specific to them, the first two thirds of the book apply to anyone in business that is struggling with productivity in this maddening world of increasing distractions.

If you work in sales, you’ll feel like this book was written just for you.

If you don’t work in sales, buy the book, read it and then give it to your favorite salesperson and they will thank you profusely.

Listen to the Interview:

Show Notes:

"More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers" by Jill Konrath

"Agile Selling:Get Up to Speed Quickly in Today's Ever-Changing Sales World" by Jill Konrath

"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini

 "The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld

"The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months" by Brian Moran and Michael Lennington

"The Heart of Selling: Making Major Sales" by Terry Hart

"Don't Have Time To Read SNAP Selling?" (Hubspot Article)

"Hooked" by Nir Eyal (The Marketing Book Podcast)

"Jill Konrath's Website" (JillKonrath.com)

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