The Marketing Book Podcast: "Perennial Seller" by Ryan Holiday

Posted by Douglas Burdett

Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday 

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Ryan Holiday is a strategist and writer. He dropped out of college at nineteen to apprentice under Robert Greene, author of "The 48 Laws of Power." He went on to advise many bestselling authors and multiplatinum musicians, and later served as director of marketing at American Apparel.

His company, Brass Check, has advised clients like Google and TASER, as well as many prominent bestselling authors.

Ryan has written five previous books, including “The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living,” "Ego is The Enemy," and "The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph," which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world.

His first book, "Trust Me, I'm Lying: Confessions of a Media Manipulator" — which the Financial Times called an “astonishing, disturbing book” — was a debut bestseller and is taught in colleges around the world.

His second book, is the bestselling "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising."

The Host's Perspective: 

So what is a perennial seller? The author explains that in every industry, from books to movies to restaurants to bands and software, certain creations can be described as “perennial.”  Meaning that regardless of how well they may have sold in the beginning, these products have found continued success and more customers over time. They are the kind of art or products that we keep coming back to and recommend to others, even if they're no longer trendy or brand new.

In this way they are timeless, dependable resources and consistent money-makers, paying like annuities to their owners. Like gold or land, they increase in value over time because they are always a value to someone, somewhere.

In Perennial Seller, Ryan Holiday explores how certain things last seemingly forever. He reveals the common creative mindset behind work that lasts and how it is different from work that’s popular one day and gone the next. The book explores how creators of perennially selling products package their work and the kinds of relationships they have with their fans and followers.

Perennial Seller walks you through how to make and market your own classic work. It includes interviews with some of the world’s greatest creatives, and it’s based in a deep analysis of the classics in many genres. What you get is a foundational set of innovative principles.  

So, whether you have a book or a business, a song or the next great screenplay, this book reveals how to achieve long-lasting success.

Book Summary by Justin Campbell-Platt.

Listen to the Interview:

  

Show Notes

Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday

Ryan Holiday's Article "Please, Please, For The Love Of God: Do Not Start a Podcast" (Thoughtcatalog.com)

Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age by Jeff Goins

The Vanishing American Adult: Our Coming-of-Age Crisis--and How to Rebuild a Culture of Self-Reliance by Ben Sasse

About Ryan Holiday's Book Perennial Seller (PerennialSeller.com)

The author with one of his donkeys, Buddy:

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