Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps
Stan Phelps is a TEDx speaker, Forbes contributor and IBM Futurist who focuses on customer experience and employee engagement.
Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy.
He also earned a law degree and an MBA.
He’s the author of five other books [see if you can detect a theme]: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish and Red Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth.
And, interesting fact - he met his wife at baggage claim in the Amsterdam airport.
Listen to the Interview:
The Freak Factor by David J. Rendall
Uncommon Service by Frances Frei
The Human Brand by Chris Malone
The Convenience Revolution by Shep Hyken
Talk Triggers by Jay Baer
Don’t know how to leave an iTunes review? It's easy - click here for simple instructions.