The Marketing Book Podcast: "Roadmap To Revenue" by Kristin Zhivago

Posted by Douglas Burdett

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago

Roadmap to Revenue Kristin Zhivago

Kristin Zhivago is president of Zhivago Partners, a digital marketing management company, which provides digital marketing management and revenue coaching for her clients.

She is one of the leading experts on the customer's buying process, and was one of the first to see selling from the buyer's perspective.

She speaks and teaches worldwide for companies and organizations and has spent decades as a "revenue coach" helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson.

And, interesting fact - has a 48’ catamaran built in S. Africa and she and her husband sailed it home 8,000 miles home to Rhode Island.

Listen to the Interview:

Show Notes

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago

The Ultimate Start Up Guide by Tom Hogan (Marketing Book Podcast interview)

Traction: Get a Grip on Your Business by Gino Wickman 

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan

Roadmap to Revenue book website

Kristin Zhivago’s Website

Kristin Zhivago on Twitter

Kristin Zhivago on LinkedIn

 

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