The Marketing Book Podcast

The Marketing Book Podcast: "SEO For Growth" by John Jantsch

Written by Douglas Burdett | Sep 16, 2016 11:00:00 AM

SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs by John Jantsch and Phil Singleton

John Jantsch has been called the world’s most practical small business expert for marketing ideas and strategies. John is a marketing consultant, speaker and best selling author of four other books: "Duct Tape Marketing," "The Commitment Engine," "The Referral Engine" and "Duct Tape Selling." 

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

His blog is a Forbes favorite for marketing and small business and his Duct Tape Marketing podcast, was named a “must listen” by Fast Company magazine.

Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.

 

The Host's Perspective:

Do you know the best place to hide a dead body these days? I’ll tell you at the end of this video.

I never would have thought I’d get so fired up by a book about search engine optimization, but SEO for Growth did it. Here’s why - SEO has changed a lot recently and so there are a lot of lingering misperceptions about what you need to do to get your company to show up on the first page of a search engine. Plus there is a staggering amount of money being paid to a lot of SEO firms and experts that is wasted. In fact, a lot of that work being done is actually causing harm to their clients.

In the book, the authors talk about how they have seen grown men cry when told that their brand new website is virtually useless and that it may need a total redesign to achieve their SEO goals. Hearing the same story over and over again motivated Jantsch and Singleton to do something about it. They wrote this book.

The book explains that the world of website creation is split into two camps: the old way of designing for "good looks" and the new way of designing for lead generation. And one of the most important things you need to succeed in SEO now is to provide original, remarkable content that your prospects are looking for. 

SEO For Growth is like the scene in "The Wizard of Oz" when Toto pulls back the curtain on the mysterious and all powerful Oz. For too many businesses, SEO has been perceived as Oz. But now the curtain has been pulled back for all to see how it actually works and discover why SEO is not such an ominous, intimidating thing.

If you only read one book about modern SEO, read SEO For Growth.

Oh, the best place to hide a dead body these days? On the second page of Google. Nobody goes there.

Listen to the Interview:


Show Notes: 

"SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs" by John Jantsch and Phil Singleton

Search Engine Land (SearchEngineLand.com)

Book Website (SEOForGrowth.com)

John's Website (DuctTapeMarketing.com)

John Jantsch and Douglas Burdett at the Inbound Conference, Boston, Massachusetts

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