The Marketing Book Podcast: "Seven Stories Every Salesperson Must Tell" by Mike Adams

Posted by Douglas Burdett

Seven Stories Every Salesperson Must Tell by Mike Adams

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Mike Adams, an engineer turned salesperson, taught himself storytelling 'on the job' while selling and managing sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia and Australia for international corporations Schlumberger, Siemens, Nokia and Halliburton.

Since 2014, Mike has been helping companies find and develop their own stories through his storytelling consulting practice.

And, interesting fact - he grew up in Tasmania, the island state of Australia located 150 mi to the south of the Australian mainland.

Listen to the Interview: 


Here's a quick video with a peak inside the "Seven Stories Every Salesperson Must Tell" book! 


Show Notes

Seven Stories Every Salesperson Must Tell by Mike Adams

Solution Selling by Michael Bosworth

The Challenger Sale by Matthew Dixon

Secrets of Question Based Selling by Thomas Freese

How Emotions Are Made by Prof. Lisa Feldman Barrett Ph.D

The Elephant in the Brain by Kevin Simler

Stop Selling and Start Leading by Deb Calbert

Eat Their Lunch by Anthony Iannarino

The Perfect Close by James Muir

Seven Stories Every Salesperson Must Tell Book Website

Seven Stories Every Salesperson Must Tell Online Training Courses

Mike Adam’s Website

Mike Adam’s Linkedin

Mike Adam’s Twitter



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