The Marketing Book Podcast: "Shareology" by Bryan Kramer

Posted by Douglas Burdett

"Shareology: How Sharing is Powering the Human Economy" by Bryan Kramer

Bryan Kramer is a social business strategist and CEO of the social, content, digital and demand generation agency PureMatter, located in Silicon Valley.

Bryan is also the author of the bestselling book “There is No B2B or B2C: It’s Human to Human: H2H," which in its first week, rose to Amazon's #1 top selling business book.

He also heads up “H2H University,” an online social media training program for small to mid-size business.

Bryan is a TED speaker and speaks around the world about H2H and the power of sharing.

He's also a podcaster – he hosts “From the Author’s Point of View” author interviews.

 

The Host's Perspective:

I read a lot of great marketing books and Shareology is one of the most interesting I’ve read lately.

Bryan Kramer is one of the world's experts in the art and science of sharing. Which might explain why this book is already a bestseller.

Humans have always shared but now in the information age, sharing has become much easier. And because of that the importance of sharing has changed. So, the more that you and your organization understand why people share what they share, the more successful you will be at increasing awareness and spreading your message.

The book explores the various types of sharers and what their motivations are, why sharing is the foundation of the relationships, and how to understand whether or not your sharing will resonate with your audience. Plus, the book has a lot of really practical marketing tips and tactics.

And if you like marketing books like I do, Bryan’s book is also special treat because he references so many other interesting books.

After reading Shareology, my reading list got a bit longer. And my understanding of why humans share what they do got a lot deeper.

 

Listen to the interview:

 

Show Notes:

Shareology: How Sharing is Powering the Human Economy by Bryan Kramer

Bryan’s Podcast

Stand Out by Dorie Clark (Makreting Book Podcast interview)

Bryan's Site

Bryan's Twitter (@BryanKramer)

The host and the author at Inbound 2015.

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