The Marketing Book Podcast: "Stand Out" by Dorie Clark

Posted by Douglas Burdett

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark 

Dorie_Clark_Stand_Out-1

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business ReviewForbesEntrepreneur, and the World Economic Forum blog.

Dorie is also the author of Reinventing You: Define Your Brand, Imagine Your Future.

She has been recognized as a branding expert by the Associated Press, Fortune, and Inc. magazine and is quoted frequently in the media, including NPR, the BBC, and MSNBC.

She has been named to the Huffington Post’s “100 Must Follow on Twitter” list. She was also named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference,” and recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015."

Dorie's career has has stood out in a number of different roles including being an award-winning journalist, a presidential campaign spokeswoman, a documentary filmmaker, and having taught marketing at a number of universities including Tufts University, Duke University and the University of North Carolina.

The Host's Perspective:

Okay, first off, Dorie Clark is a journalist. And there's something about a book written by a journalist (or former journalist) that adds something special to the reading experience. I'm sure I'm not the first to notice this but the more books I read, the more noticeable it becomes. To me, anyway.

We all know the scene from The Wizard of Oz where Toto pulls the curtain back to reveal who the Wizard of Oz is and how we works his magic. There was a certain element of that in Dorie's book when she explained how great thought leaders build a following. It's not wizardry or trickery. But it is hard work.

In the book, she gives LOTS of examples of how experts from many niches have developed a breakthrough idea and built a passionate following around it. She takes you through all the steps and by the end of the book, I guarantee that you will say something like "I could do that!"

Let me make another guarantee - this book will have a long shelf life. And if you wait a few years to read it, you're going to beat yourself up for not reading it sooner.

Listen to the interview:

 

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Show Notes

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark

Download Your Free Stand Out Self-Assessment Workbook

 

How To Win Friends and Influence People by Dale Carnegie

The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute  by Zac Bissonnette

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen

Smart Brief on Social Media

Smart Business Revolution with John Corcoran

James Altucher

OkDork by Noah Kagan

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