The Marketing Book Podcast: "The Tao of Twitter" by Mark Schaefer

Posted by Douglas Burdett

The Tao of Twitter: Changing Your Life And Business One Connection At A Time by Mark Schaefer

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Mark Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at businessesgrow.com – one of the top marketing blogs in the world.

Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services via his firm Schaefer Marketing Solutions. He specializes in social media training and clients include both startups and global brands such as Dell, Johnson & Johnson, Adidas, and the U.S. Air Force.

Mark is also a faculty member of The Graduate Studies program at Rutgers University. One of Mark’s career highlights was studying under Peter Drucker while studying for his MBA.

He is the author of five other best-selling books:, Social Media Explained, Return On Influence, Born To Blog, The Content Code, and Known.

The Host's Perspective:

This book was originally published in 2011 and has been updated several times. It is has been the best-selling book about Twitter, every year since since it was first published.

So, in a time where Twitter as a company seems to be doing a lot of things wrong, the success of the platform continues to thrive and, as the author explains, “Twitter is the most human-powered social network” and “is the ultimate business networking utility.”

The book outlines the numerous, often overlooked business benefits of Twitter. At the top of the list is the fact that Twitter is one of the most powerful sources of market research on the planet and an endless source of real-time customer insights accessible to businesses of any size.

What’s the secret to Twitter success? The secret, and much of the book is devoted to the three legs of the Twitter success stool:

1) making targeted, intentional connections

2) sharing meaningful content for your connections (hint: it had better not be all about you) 

3) authentic helpfulness.

Brand new to Twitter? Don’t worry – the book walks you through all the basics to get you up and running. Are you a Twitter pro? You’ll still learn new things (I certainly did).

The most important takeaway from the book, is that whether you're on Twitter or anywhere else online, the more human you are, the more successful you’ll be.

Listen to the Interview:

  

Show Notes

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer

Peter Drucker on Consulting by William Cohen 

Innovation and Entrepreneurship by Peter Drucker

KNOWN: The handbook for building and unleashing your personal brand in the digital age by Mark Schaefer (Marketing Book Podcast)

Mark Schaefer's Website (Businessesgrow.com)

Mark Schaefer's Podcast (Businessesgrow.com)

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