The Marketing Book Podcast

The Marketing Book Podcast: "The Business of Podcasting" by Donna Papacosta

Written by Douglas Burdett | Dec 25, 2015 12:00:00 PM

The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional by Steve Lubetkin and Donna Papacosta

Donna Papacosta is a writer, speaker, podcaster and consultant who helps people and organizations to share their stories and build their businesses. She also runs webinars and workshops, and speaks at conferences on communications topics.

In September 2005 she started one of the first business podcasts in Canada, Trafcom News. Since then she has produced countless podcast episodes for her own business and for clients, and has taught many people how to use audio, multimedia and social media effectively.

A native New Yorker, she now lives in the Greater Toronto Area.


The Host's Perspective:

If you’re considering launching a podcast as a content marketing tactic to increase awareness and preference for your brand, this is a good book to help you understand the tremendous opportunities that podcasting can offer.

This book does not go into all the technical details of creating a podcast. And it’s not full of podcasting snake oil about how podcasting will make you millions overnight.

Instead, it explains the business side of podcasting such as how to position your expertise through podcasting, how to monetize a podcast, what not to do on a podcast and much more.

The book also includes lots of podcasting case studies, appendices, and recommended tools, tips, and tactics.

It’s great for new podcasters, but even an experienced podcaster can learn from the book. I did.

The most successful podcasts, like any kind of content marketing, have a solid underlying business strategy.

This book will help you with that.


Listen to the Interview:


Show Notes:

The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional by Steve Lubetkin and Donna Papacosta

Donna's Website (

Kevin Anselmo's Website

Start with Why by Simon Sinek

Simon Sinek Ted Talk:

Youtility by Jay Baer (Marketing Book Podcast interview)

Hug Your Haters by Jay Baer

Business of Podcasting Twitter

Donna's Twitter

Steve's Twitter

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