The Marketing Book Podcast: "The Content Promotion Manifesto" by Chad Pollitt

Posted by Douglas Burdett

The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing by Chad Pollitt

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Chad Pollitt is Vice President and Co-founder of Relevance, a digital magazine, agency and events company dedicated to content research, strategy, promotion and marketing. The Relevance publication is the World's first online publication solely dedicated to content promotion news and insights.

Chad is an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business, of which he is a proud alumnus.

He is also the author of "51 Things Your Mother Taught You About Inbound Marketing." Chad has been included on top lists of marketing thought leaders by Forbes, The Online Marketing Institute, Onalytica and many others.

He is a regular contributor to industry media outlets, including the Huffington Post, the Guardian and Social Media Today.

Chad is also a former U.S. Army company commander and decorated veteran of Operation Iraqi Freedom.

The Host's Perspective:

Remember the good old days of marketing? Years ago when you could hit your blog’s publish button and the search engines would scoop it up and deliver to the first page of a search engine and generate lots of traffic, leads and sales for you? Those days of “build and they will come” are long gone.

Now we’re living in a world of “Content Shock” where there is so much content that most industries have reached a very high “Content Saturation Index.” But if you have really good content you still don’t need to worry about all that mediocre content out there on the Internet, right?

Wrong.

In this book you’ll learn a dirty little secret about content marketing: It’s not just about quality. Without planned promotion of your content, you’re almost guaranteed to have lackluster results.

So what’s a content marketer have to do now? You have to promote your content through paid, earned and owned media. The Content Promotion Manifesto walks you through the facts and figures of why content promotion is now a requirement, how to plan and implement it and how to budget for it. If you’re a marketer who is now being held accountable for the results of your content, you’re going to want to read this book.

Listen to the Interview:

 

Show Notes: 

The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing by Chad Pollitt

Chad's Site (ChadPollitt.com)

Chad's Agency (Relevance.com)

The Content Code by Mark Schaefer (Marketing Book Podcast interview)

Predictable Revenue by Aaron Ross and Marylou Tyler

Content Inc. by Joe Pulizzi (Marketing Book Podcast interview)

Hug Your Haters by Jay Baer

51 Things Your Mother Taught You About Inbound Marketing by Chad Pollitt

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