The Marketing Book Podcast: "The Creative Curve" by Allen Gannett

Posted by Douglas Burdett

The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett

Allen Gannett Combo (1)

Alan Gannett is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Honda, and GE. He has been on the “30 Under 30” list for both Inc. and Forbes.

And interesting fact: he was once a contestant on the game show “Wheel of Fortune.”

The Host's Perspective:

Do you ever wish you were more creative and could come up with better ideas?

Lots of people do – in fact, a recent global study of five thousand people found that only 25% believe they are fulfilling their creative potential.

And to make matters worse, the majority of people feel that creativity is the province of geniuses, and abandon their dreams of even trying to be creative.

But the truth is that while being creative is much harder work that most people realize, you CAN learn to be more creative.

In researching the book, the author spent hundreds of hours with modern creative geniuses from around the world to find patterns to their achievement.

And studied and analyzed the science behind creative success.

And then reverse engineered it.

The book is a guide to understanding the patterns of creativity that result in breakthrough success.

It takes you through the history of creative thought and how it has developed from the time of the Greeks to today’s fast-paced world of Snapchat and Instagram.

It also includes the neuroscience behind creativity.

It then reveals the four patterns that successful creative people follow to increase their odds of achieving mainstream success, as well as the science of why it works.

This book is a practical guide for those in any creative field looking to achieve commercial breakout success.

Listen to the Interview:

 

Show Notes

The Creative Curve by Allen Gannett

Book Website

Ramblings for Creators (Allen’s Blog)

TrackMaven

Allen Gannett (Twitter)

Allen Gannett (LinkedIn)

How to Win Friends & Influence People by Dale Carnegie

The Hard Thing About Hard Things by Ben Horowitz

Conspiracy by Ryan Holiday

When by Daniel Pink

New Power by Jeremy Heimans and Henry Timms

Allen, Maven, and Isaac Newton

Allen Gannett and Maven

 

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