The Marketing Book Podcast: "The Art of Social Media" by Guy Kawasaki

Posted by Douglas Burdett

"The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki and Peg Fitzpatrick

Guy_Kawasaki-combo

Guy is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of:

... and nine other books.

Listen to the show here: 


Show Notes

Meg Fitzpatrick and Guy Kawasaki

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The Art of Social Media (book website with additional resources)

 

Books

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information by Emanuel Rosen

Influence: The Psychology of Persuasion, Revised Edition  by Robert Cialdini

Blogs

AllTop.com

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