"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" by Ann Handley
Ann is co-author of the best-selling book on content marketing, (which has been translated into nine languages) Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Cited in Forbes as the most influential woman in social media, Ann is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category; she’s a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, writer and dog lover.
Listen to the interview:
Ann Handley (website)
Everybody Writes (book website)
What To Do When It's Your Turn by Seth Godin
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
Ann Handley and Douglas Burdett at the MarketingProfs B2B Forum in Boston, Massachusetts (Oktoberfest Party)
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Thanks for listening!