The Marketing Book Podcast: "Experiences, The 7th Era of Marketing" by Robert Rose

Posted by Douglas Burdett

"Experiences: The 7th Era of Marketing" by Robert Rose and Carla Johnson

Robert_Rose_Experiences

Robert Rose is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group.

Robert’s first book Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, co-authored by Joe Pulizzi, is widely considered the “owner’s manual” of the content marketing process. It has been translated into several languages and been a marketing bestseller on Amazon.

Robert was recently named #6 in the top fifty influencers in Content Marketing. He is a regular columnist for EContent Magazine, and a contributor to Chief Content Officer magazine, iMedia Connection and CMSWire. He co-hosts the podcast This Old Marketing with Joe Pulizzi.


Listen to the interview:

Show Notes

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson

Robert Rose

Carla Johnson

The World Is Flat : A Brief History of the Twenty-first Century by Thomas Friedman

The One to One Future by Don Peppers and Martha Rogers

Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer (Marketing Book Podcast Interview)

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath

Evolve: Marketing (^as we know it) is Doomed by Daniel Newman and Hessie Jones

Unthinkable: The Culture and Politics of Getting Innovation Wrong by Tom Hopkins

Joe Pulizzi - Content Inc. Podcast

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less  by Joe Pulizzi (Marketing Book Podcast Interview)

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