"Experiences: The 7th Era of Marketing" by Robert Rose and Carla Johnson
Robert’s first book Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, co-authored by Joe Pulizzi, is widely considered the “owner’s manual” of the content marketing process. It has been translated into several languages and been a marketing bestseller on Amazon.
Robert was recently named #6 in the top fifty influencers in Content Marketing. He is a regular columnist for EContent Magazine, and a contributor to Chief Content Officer magazine, iMedia Connection and CMSWire. He co-hosts the podcast This Old Marketing with Joe Pulizzi.
Listen to the interview:
Show NotesExperiences: The 7th Era of Marketing by Robert Rose and Carla Johnson
The World Is Flat : A Brief History of the Twenty-first Century by Thomas Friedman
The One to One Future by Don Peppers and Martha RogersYoutility: Why Smart Marketing Is about Help Not Hype by Jay Baer (Marketing Book Podcast Interview)
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath
Evolve: Marketing (^as we know it) is Doomed by Daniel Newman and Hessie Jones
Joe Pulizzi - Content Inc. Podcast