The Marketing Book Podcast: "The Persuasion Code" by Christophe Morin

Posted by Douglas Burdett

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin and Patrick Renvoise

Christophe MorinCombo

With over 30 years of marketing and business development experience, Christophe Morin is passionate about understanding and predicting consumer behavior using neuroscience.

He has an MBA and a Ph.D, is the author of Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, was a founding member of the Neuromarketing Science and Business Association and is the co-founder of SalesBrain, the first neuromarketing agency.

Christophe has received multiple awards during his career including being a three-time winner of the Advertising Research Foundation's Great Mind Research Award.

And, interesting fact - his job title at his agency, is “Chief Pain Officer.”


Listen to the Interview: 

 

 

Show Notes

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin and Patrick Renvoise

Incognito by David Eagleman

The Brain by David Eagleman

Social by Matthew D. Lieberman

Irresistible by Adam Alter

Christophe Morin’s Website

Christophe Morin’s LinkedIn

Christophe Morin’s Twitter

 

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