They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan
Called a “web marketing guru” by the New York Times, the story of how Marcus was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world.
Since this achievement, Marcus has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of businesses and brands alike to become the most trusted voice of their industry.
And, little known fact – Marcus was the captain of the football, wrestling, and baseball teams in high school.
The Host's Perspective:
In 2001, Marcus Sheridan and his two business partners started a fiberglass swimming pool installation company in Virginia. To market their business, they spent hundreds of thousands of dollars each year in advertising. But in 2008, with the crash of the real estate market, he almost lost his company.
With barely enough money to keep paying the bills and certainly none to invest in any more advertising, Marcus did the only thing he could to market his business to keep it afloat.
He started answering questions.
Every question he ever got from a prospective customer went on to his website in the form of blog posts, videos and ebooks. Questions about price, why his product is not a fit for every customer, the pros and cons of fiberglass pools vs concrete pools and so on.
And you know what happened?
His website became one of the highest trafficked swimming pool websites in the world.
The fear that his prospective customers had about buying a swimming pool went down, while their trust in his company soared. His business started to grow like never before and it's growing strong.
Marcus has become a highly sought after global speaker and consultant in the digital sales and marketing world, working with hundreds of businesses of all sizes to become the most trusted voice of their industry.
In “They Ask, You Answer”, Marcus walks you through his own journey and explains how your company can do the same thing, as well as the pitfalls along the way toward gaining the trust of your prospective customers by turning your company into a culture of teaching.
If you only read one marketing and sales book this year, consider reading this one. I loved it.
Listen to the Interview:
They Ask You Answer: A Revolutionary Content Marketing Strategy by Marcus Sheridan
Marcus Sheridan Website (www.saleslion.com)
How To Win Friends and Influence People by Dale Carnegie
Marcus Sheridan at TEDx Talk: