The Marketing Book Podcast

The Marketing Book Podcast: "Think Like a Rock Star" by Mack Collier

Written by Douglas Burdett | Jan 8, 2016 12:00:00 PM

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier

 

Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer and speaker on social media and customer-engagement topics.

Mack founded and moderates #Blogchat, the largest Twitter Chat on the internet, where thousands of people meet each Sunday night on Twitter to discuss a different blogging topic.

Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, and Entrepreneur Magazine.

 

The Host's Perspective: 

Have you ever wondered why rock stars have fans and companies have customers? While rockstars have always catered directly to their fans to grow their fan base, brands are newer to this game of engaging directly with their fans.

In Mack Collier’s book “Think Like a Rockstar,” he explains why most brands haven’t made that commitment to building strong relationships with their fans. But he also explains exactly how to do it.

And at the core of creating fans is having a deep understanding of them, and earning their trust.  You can’t fake this either. But if you are able to authentically connect with your brand’s fans, the payoff can be enormous. They will enthusiastically recommend you, buy more from you, give you invaluable ideas to grow your business and even help defend you from detractors. You don’t have to have a stadium full of fans for this to work either. You very likely already have a fan base.

Successful marketing isn’t about cultivating sales; it’s about cultivating advocates for your brand. And this book shows you how to rock it.

 

Listen to the Interview:

 

Show Notes:

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier

Mack's Loyalty Graph:

 

The Passion Conversation by Geno Church (Marketing Book Podcast interview)

Badass by Kathy Sierra

Hug Your Haters by Jay Baer

Mack's Website (MackCollier.com)

Book Website (ThinkLikeARockStar.com)

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