The Marketing Book Podcast

The Marketing Book Podcast: "Town Inc." by Andrew Davis

Written by Douglas Burdett | Feb 5, 2016 12:00:00 PM

Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy by Andrew Davis

Andrew Davis is one of the most entertaining speakers in marketing. His creativity, passion, and enthusiasm are contagious. His 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York, written for Charles Kuralt and marketed for tiny start-ups as well as Fortune 500 brands.

His novel combinations of old ideas that leverage new technology have been tapped by the Obama administration and Russian media moguls.

In 2001, Andrew co-founded Tippingpoint Labs, where he changed the way publishers think and how brands market their products. He’s also the best-selling author of Brandscaping: Unleashing The Power of Partnerships.

Jay Baer, Author, keynoter, marketing thought leader and (Marketing Book Podcast guest) has said this about Andrew, “If Malcolm Gladwell had a better head for business, he’d be Andrew Davis.”

 

The Host's Perspective:

Economic development experts normally recommend diversification for a city’s economy. They caution against relying on a single industry, let alone highlighting the success of a single company, to rebuild a town.

But they’re wrong.

In Andrew Davis fascinating book, he takes you on a road trip around the country and shows how a growing number of towns have instead focused on a specific niche, the genesis of which might have come from just one company. That niche then draws other complementary (and competitive) firms, a talent pool, a rich supply chain and higher than average incomes for the residents.

In the book, he explains in very clear detail how successful towns have been able to find their unique and relevant differentiator, and how they enlisted the enthusiastic support of the businesses and the community at large. The trick is to stake a unique claim that will be easy for local visionaries, business owners, and citizens to embrace and to market across the country and around the world.

When you finish reading Town Inc. you’ll know how to go about making your town famous and prosperous.

 

Listen to the Interview:

 

Show Notes:

Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy. by Andrew Davis

Book Website (townincbook.com)

Todd Wheatland's "The Pivot" interview with Andrew Davis

Mastermind by Maria Konnikova

Hug Your Haters by Jay Baer

UnSelling by Scott Stratten and Alison Kramer

Content Inc. by Joe Pulizzi

Andrew's Twitter (@TPLDrew)

Andrew's Website (AKADrewDavis.com)

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