The Marketing Book Podcast: "Twitter Power 3.0" by Joel Comm and Dave Taylor

Posted by Douglas Burdett

Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time by Joel Comm and Dave Taylor

Joel_Comm_Twitter_Power_3.0_Combo

Joel Comm is an entrepreneur, bestselling author, and new media innovator. In addition to Twitter Power, is the author of The AdSense Code: What Google Never Told You about Making Money with AdSense, which was a New York Times and Business Week bestseller.

He is also the author of Click Here to Order: Stories of the World’s Most Successful Internet Entrepreneurs. Joel is a much sought-after public speaker and is often quoted in the news media.

The Host's Perspective:

If you’re new to Twitter, this book explains what Twitter is and how to set up an account. But that’s really not what most of the book is about.

It covers topics like online publishing and how many tone deaf companies are still getting social media wrong. It covers lead generation and sales. It covers human psychology. It covers much more than I expected based on the title of the book.

The book walks you through how Twitter can add a whole new dimension to your businesses marketing, customer service, media relations, influencer outreach, recruiting and even communicating with your own employees.

From a marketing standpoint, I particularly like the section on how Twitter can significantly boost your content marketing efforts, particularly blogging.

Don’t be fooled by the cover - this book is much more than just about Twitter - it’s a great marketing book.

Listen to the interview:

 

Show Notes

Twitter Power (Book Website)

Fourteen Types of Tweets

Trust Funnel by Brian G. Johnson

Mistakes Authors Make by Rick Frishman, Bret Ridgway, and Bryan Hane

Joel's Ignite Talk at Inbound 2014:

Joel's Bold Talk at Inbound 2014:


Joel Comm and Douglas Burdett

Douglas Burdett and Joel Comm at the Inbound Conference, Boston, Massachusetts


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