"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins
Adam and his co-author are the founders of Bluewire Media, a marketing agency in Australia. They are also hosts of the podcast with the same name as their book, Web Marketing That Works.
Adam is an international social media speaker, and his Bluewire Media blog has been named as one Australia's Best Business Blogs for 4 years. Also of special interest to you the listener, Adam and Toby have released 33 free marketing templates which you can download at their site which is linked in the shownotes.
The Host's Perspective:
I am often asked for marketing book recommendations. And I have lots of them depending on each person’s situation.
When someone wants to get up to speed on the entirety of changes that have occurred in the marketing world in the last 10 years I recommend The New Rules of Marketing and PR by David Meerman Scott. So when I see that David Meerman Scott has written a foreword for a book I pay attention. He wrote the foreword to Web Marketing That Works.
And after reading Web Marketing That Works, it has become the book that I recommend for any business that needs to get up to speed on all the successful tactics of Internet marketing including content marketing, social media, email marketing, search engine optimization and more. And every tactic explained in the book has been tested and refined by the authors. And the authors are also very candid about things they have tested that didn’t work.
The book includes 33 free, downloadable marketing templates that are phenomenal. And those templates are just one element of all the immediately actionable tactics the book gives.
If you want to cut through all the BS about web marketing and find out what works (and what doesn’t work), this is your book.
Listen to the interview:
Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins
33 Free Marketing Templates from Adam Franklin