The Sales & Marketing Book Club: "Social Selling Mastery" by Jamie Shanks on April 21


Join us at the next Sales & Marketing Book Club for "Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks on April 21

Jamie Shanks is one of the world’s leading social selling experts. He has personally built social selling programs for nearly every industry, ranging from start-ups to Fortune 500 corporations.

Read More

Topics: sales, Sales & Marketing Book Club, marketing

Ding Dong, the Huckster's Dead


Success in modern marketing belongs to the champions of honesty & transparency

Truth is a funny thing. No matter how much some people want to sweep it under the rug, lock it in the closet or duct-tape its mouth and shove it into the truck of an old Buick... it persists and eventually, prevails.

Read More

Topics: sales, Sales & Marketing Book Club, marketing

The Sales & Marketing Book Club: "They Ask, You Answer" by Marcus Sheridan on March 10



The Sales & Marketing Book Club: "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing and Today's Digital Consumer" by Marcus Sheridan on March 10

In 2001, Marcus Sheridan and his two business partners started a fiberglass swimming pool installation company in Virginia. To market their business, they spent hundreds of thousands of dollars each year in advertising. But in 2008, with the crash of the real estate market, he almost lost his company.

Read More

Topics: sales, Sales & Marketing Book Club, marketing

The Sales & Marketing Book Club starts February 10 with "The Science of Selling" by David Hoffeld


The Sales & Marketing Book Club starts Feb. 10 with "The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld

Here's a wildly unscientific (and entirely fabricated) statistic: 78% of weekday lunch hour conversation is dedicated to complaining about clients and/or co-workers. The other 22% is spent trying to decide between the chicken salad and the cheeseburger.

That seems like a waste of some perfectly good sandwich time.

Read More

Topics: sales, Sales & Marketing Book Club, marketing

Introducing... The Sales & Marketing Book Club

Every day in our office, there's a sales or marketing discussion sparked by something we read in a book. 

It helps that once a week, Douglas conducts a great interview with the author of one of those books as the host of The Marketing Book Podcast. His reading and research help keep Artillery on the leading edge of trends and thought leadership in sales and marketing.

The weekly podcast also ensures a steady flow of new books for the office library.

But after airing the 100th episode of his podcast, Douglas wanted something more. He wanted to keep the conversation going, beyond the reading and the watercooler talk.

That's why we're excited to announce the launch of The Sales & Marketing Book Club!  

 

Read More

Hosted every month at the  

in Downtown Norfolk, VA

Subscribe to The Sales & Marketing Book Club Newsletter!