The Sales & Marketing Book Club starts February 10 with "The Science of Selling" by David Hoffeld

Posted by Pete Humes

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The Sales & Marketing Book Club starts Feb. 10 with "The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld

Here's a wildly unscientific (and entirely fabricated) statistic: 78% of weekday lunch hour conversation is dedicated to complaining about clients and/or co-workers. The other 22% is spent trying to decide between the chicken salad and the cheeseburger.

That seems like a waste of some perfectly good sandwich time.

"In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists." - Eric Hoffer

Why squander 60 whole minutes, when you could be learning instead?

That's right, I used the "L-WORD."

No wait, make that the "DOUBLE L-WORD."

LUNCH-LEARNING, as in "expanding your mental capacity," "bettering your brain matter," and "sharpening your saw"... while simultaneously enjoying a catered afternoon meal.

Where in the world can you broaden your business acumen AND satisfy your hunger? 

2014A76.404_WEB.jpgHere's a place!

On Friday, February 10 at NOON, The Sales & Marketing Book Club will kick off Hampton Roads' newest (and most practical) midday-business-learning-experience.

Reserve your seat today for the inagural event at the Slover Library in Downtown Norfolk. Admission is $20 and includes a box lunch.

We'll be discussing "The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal," by David Hoffeld.

Author David Hoffeld is the CEO and chief sales trainer at Hoffeld Group, a research-based sales and consulting firm. And his book spills the beans on exactly how to use things like neuroscience, social psychology and behavioral economics to radical increase sales.

"Selling is just too important to be based on anything other than proven science," said Hoffeld. "When salespeople begin to leverage this science in their favor and align how they sell with how our brains are wired to be influenced and construct buying decisions, they instantly become more effective."

If you'd like to hear how researchers applied some of this science to increase the "sales" of shopping mall panhandlers by 400%, watch this short video:

Your host for the event will be Douglas Burdett, the man behind The Marketing Book Podcast (named by LinkedIn as one of "10 Podcasts That Will Make You a Better Marketer").

In additional to running Artillery, his Norfolk-based marketing agency, Burdett has spent the last two years reading, studying and interviewing bestselling authors of sales and marketing books for his weekly podcast. This past December, he marked his 100th episode by interviewing "Marketing 4.0" author Philip Kotler, aka The Father of Modern Marketing!

Every month, The Sales & Marketing Book Club will highlight one of the books from The Marketing Book Podcast that Burdett has deemed worthy of a deeper dive.

Everyone is welcome, but sales and marketing professionals interested in acquiring proven, superhero-level business skills are especially encouraged to attend.

NOTE: We will alternate between sales and marketing books every month, but encourage you to come no matter what your job title. One of the biggest trends in business right now is the alignment of sales and marketing. Those who have learned how to close the gap between the two departments are reaping the benefits... and revenue.

Do you have to read the book?

Nope. You're welcome to join the discussion even if you haven't read the selected book. 

Want to get a headstart?

Check out David Hoffeld on The Marketing Book Podcast. 

Want to stay in the loop with exciting news via electronic mail?

Please subscribe to The Sales & Marketing Book Club newsletter in the adjacent form.

Thanks for reading! We hope to see you there! 



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