Success in modern marketing belongs to the champions of honesty & transparency
Truth is a funny thing. No matter how much some people want to sweep it under the rug, lock it in the closet or duct-tape its mouth and shove it into the truck of an old Buick... it persists and eventually, prevails.
Dishonesty is a much tougher racket these days thanks to the internet. Facts are only a Google search away.
So why do some marketers still insist on snake oil and subterfuge?
I have no idea.
And it's likely that they don't either.
Maybe they just need someone to show them that there's a better way...
Three years later, Marcus Sheridan has turned that simple sales and marketing philosophy into a powerful book called: "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing and Today's Digital Consumer."
We'll be talking more about it at the next Sales & Marketing Book Club on March 10 at NOON at the Slover Library.
Your host for the afternoon will be Douglas Burdett, the man behind The Marketing Book Podcast (named by LinkedIn as one of "10 Podcasts That Will Make You a Better Marketer").
I hope you can join us!
Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures.
In addition to being a best-selling author, Jay is a keynote speaker, marketing consultant, and digital pioneer. He's a tequila-loving, hype-free strategist who has advised more than 700 brands on their marketing strategy since 1994, including 31 of the FORTUNE 500. He got his start online long ago, before Yahoo! even existed, leaving a career in politics to take the Internet plunge. His company, Convince & Convert helps companies craft and implement social media and content strategies.