Join us at the next Sales & Marketing Book Club for "Youtility: Why Smart Marketing is About Help Not Hype" by Jay Baer
The premise is simple: What if your marketing was so helpful that people would theoretically pay you for it?
Youtility – creating marketing that is truly, inherently useful, is the first big umbrella marketing platform of the age of social and mobile connectivity.
Jay Baer is the author of The New York Times bestseller Youtility: Why Smart Marketing Is about Help Not Hype. In addition to being a best-selling author, Jay is a keynote speaker, marketing consultant, and digital pioneer.
He's a tequila-loving, hype-free strategist who has advised more than 700 brands on their marketing strategy since 1994, including 31 of the FORTUNE 500. He got his start online long ago, before Yahoo! even existed, leaving a career in politics to take the Internet plunge. His company, Convince & Convert helps companies craft and implement social media and content strategies.
Jay's first book on social business, and social media's impact on corporate culture (co-authored with Amber Naslund) was The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.
He is also the host of the popular weekly podcast, Social Pros.
Join us Friday, May 12th at NOON at the Slover Library in Norfolk for a catered lunch and conversation about Jay's book, "Youtility," and learn how to delight your clients through continuous engagement.
Your host for the afternoon will be Douglas Burdett, the man behind The Marketing Book Podcast (named by LinkedIn as one of "10 Podcasts That Will Make You a Better Marketer").
Every month, the Sales & Marketing Book Club highlights one book from The Marketing Book Podcast that Burdett has deemed worthy of a deeper dive.
Jantsch helps you understand that to succeed in modern sales, sellers must understand the marketing mindset. Today’s salesperson must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
"The Challenger Customer" takes on and refutes a lot of conventional wisdom about what works and what doesn’t work in modern B2B marketing and sales. The authors challenge the conventional wisdom with extensive research done over the last five years.
“Sell With A Story” will show you how to pick the right story and craft a compelling and memorable narrative that will make your sales (and marketing) more effective. The appendices at the end of the book are worth the price of the book alone.