Marketing and sales have changed.

They don't work like before. It's harder to break through.

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The way your customers buy has changed.

They want to do their own research before they talk to you. B2B buyers are 57% through their buying process before first contact with a supplier (CEB). Forrester estimates that buyers may be up to 90 percent of the way through their journey before contacting a vendor.

Marketing has changed dramatically.

76% percent of marketers think marketing has changed more in the past two years than the past 50. (Adobe). 90% of companies lack necessary digital skills in key areas of social media, mobile, internal social networks, process automation, and performance monitoring and analysis (CapGemini).

Your prospects can ignore you.

Thanks to technology, your prospective customers can filter out unwanted marketing messages with increasing ease. Interrupting your way into your customers’ lives is only going to become more difficult.

“Content marketing is the only marketing left.” –Seth Godin

Teaching your customers and giving them the resources to succeed is the most cost-effective way for you to become known, liked and trusted before they decide to buy from you.

All those old-school tactics are costing you more and giving you less.

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Discover how to break through.

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