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Once upon a time, B2B buyers started their purchase research with a call to your salespeople.

Not anymore.

According to the CEB, B2B buyers are 57% through the buying process before their first contact with a supplier. Forrester puts that number as high as 90%.

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Do you still rely on interruptive sales and marketing tactics instead of attracting buyers with helpful information and insights?

Is that working?

According to Forrester and Corporate Visions, 74% of buyers chose the sales team that was first to provide value and insight within their buying journey.

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What if your sales and marketing focused on publishing helpful content that answers the questions your customers are searching for?

Honest and transparent content is the greatest sales and trust-building tool in the world.

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What happens when your company becomes a trusted source of information in your industry?

More traffic, more leads and more sales.

Take the guesswork out of your marketing in just one phone call

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Resources

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