B2B buyers are 57% through their buying process before first contact with a supplier (CEB). Forrester estimates that buyers may be up to 90 percent of the way through their journey before contacting a vendor.
76% of marketers think marketing has changed more in the past two years than the previous 50 (Adobe).
90% of companies lack necessary digital skills in key areas of social media, mobile, internal social networks, process automation, and performance monitoring and analysis (CapGemini).
The way your customers buy has changed. They don’t want to speak to you until they’ve educated themselves. And they can ignore your interruptive marketing messages.
Artillery helps clients break through.
We do this by developing a comprehensive inbound marketing plan and then turning your website into a magnet with valuable content, compelling offers and a proven process for generating leads and nurturing them into sales.
“Our website sucks. It’s not getting any traffic and it doesn’t capture any leads for our sales team.”
“We are new to the market and we have almost no brand awareness, so our message is falling on deaf ears.”
“All this effort we are putting into blogging just isn’t making any difference.”
“We are spending a ton of money on PPC advertising and it doesn’t appear to be doing any good.”
“Our sales reps are having an extremely difficult time getting the attention of new prospects. What used to work, no longer does.”
“The things that used to work for prospecting and selling are no longer working like they used to and our growth rate has decreased significantly.”
Learn how to break through with our ebooks, articles and podcast.
Free eBook: 10 Useless Things to Cut From Your Marketing