According to the CEB, B2B buyers are 57% through the buying process before their first contact with a supplier. Forrester puts that number as high as 90%.
According to a study by Google and Millward Brown, 90% of B2B buyers use online search to research business purchases.
According to Forrester and Corporate Visions, 74% of buyers chose the sales team
that was first to provide value and insight within their buying journey.
According to research from analyst firm SiriusDecisions, companies that align their sales and marketing achieve 19% faster growth and 15% higher profits over their competition.
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