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Once upon a time, B2B buyers started their purchase research with a call to your salespeople.

Not anymore.

According to the CEB, B2B buyers are 57% through the buying process before their first contact with a supplier. Forrester puts that number as high as 90%.

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If you continue to rely on outdated marketing tactics,  you're missing out on sales opportunities.

The way your customers buy has changed.

According to a study by Google and Millward Brown, 90% of B2B buyers use online search to research business purchases.

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If your marketing and sales process educates your customers instead of interrupting them, you will earn their trust and attract their business.  

According to Forrester and Corporate Visions, 74% of buyers chose the sales team
that was first to provide value and insight within their buying journey.

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Your company can generate more leads by creating customer-focused marketing content that is aligned with your sales process.

According to research from analyst firm SiriusDecisions, companies that align their sales and marketing achieve 19% faster growth and 15% higher profits over their competition.

IT ALL STARTS WITH A PLAN. 

Let's talk and see if we can help get you started.


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