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Beware Of Shiny Objects: Why Email Marketing Trumps Social Media

Posted by Douglas Burdett

To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. 

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3 Steps To Waltz Your Way To Lead Generation Success

Posted by Douglas Burdett

Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don't be – here are the three recurring steps to perform.

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4 Tricks To Master The Magic Of Modern Lead Generation

Posted by Douglas Burdett

Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it's the latter, here's how.

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Why Landing Pages are to Leads as Phone Numbers are to First Dates

Posted by Douglas Burdett

Do you want to generate more leads on your website? Without landing pages, you're like the single guy who doesn't ask Miss Right for her phone number.

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Five Keys to Successful B2B Marketing in 2015

Posted by Douglas Burdett

Would you like to know what's ahead for B2B marketing? A look back at 2014 may provide some clues to what marketers can expect in 2015.

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Want More Leads But Don’t Have A Blog? Here’s How to Get Started

Posted by Douglas Burdett

Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don't blog? Here's how to get started.

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The 3 Most Important Content Marketing Questions CEOs Should Ask

Posted by Douglas Burdett

As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact.

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How To Create B2B Website Content That Sells

Posted by Douglas Burdett

In the political world, there is an axiom that "money is the mother's milk of politics." For B2B Internet marketing and websites, the axiom is "content is king."

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The 2 Things You Must Nail For Lead-Generating B2B Content

Posted by Douglas Burdett

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. 

 

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The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy

Posted by Douglas Burdett

Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.

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