What does that mean? It means we won't waste your time or money on any marketing approach that doesn't help you better understand your customers, empower your sales team, automate your sales process or increase revenue.
Think of it as a virtual sales and marketing machine that never stops working. With each rotation, it builds momentum, attracts potential customers and converts leads into revenue. Like an actual flywheel, it can provide the stability and energy reserve to drive sustainable growth for your business.
Our goal is to get you ready with the right sales and marketing strategy, plan and tactics BEFORE you invest in your next (or first) marketing hire. Click the link to see how starting the process with Artillery compares to the cost of adding one employee.
Of course, it's never that easy. But getting started is always the hardest part. After breaking through, you'll get to see the results of your compounded efforts. Before we go away, we can help you transition in-house or set up a coaching/consulting schedule. Just drop us a line if you need us again.
If you're looking for consistent increases in revenue, there are three kinds of lead generation activities that every growth-oriented manufacturer must pursue. That method starts with:
Before we pull the trigger on any tactics, we work with you to make certain that we're lining up the right target.
Once you have your goals and plan in place, we can help you get your sales and marketing flywheel spinning until it's time to pass the baton.
First let's see if we can help (or at least get you pointed in the right direction).
If your company is looking to generate leads from online marketing, has a sales team to work those leads, and is willing to think creatively, we’re probably a good fit for you. We know we’re not a fit for everyone, and this call is a no-cost, no-obligation way to figure that out right up front.
We'll take a closer look "under the hood" of your company website and offer suggestions about how it can work harder to deliver new leads and generate revenue.
This is where we get you pointed in exactly the right direction.
First step is a visit to conduct informal interviews with your leadership and sales teams as well as key personnel.
Next, you chose a day and we'll lead a half-day work session with leadership, sales and key personnel. Plan for 3-4 hours.
We conduct 3-5 interviews with existing, former and "almost customers" to create your main buyer persona.
We'll conduct some basic background on 3-5 of your main competitors. Includes an assessment of their digital marketing and online presence.
How easy is it for potential customers to find your current website? We'll create a report of where you currently rank in search engines and where you need to be.
We'll create a detailed Smarketing plan, drawing on all of our research and insights. Smarketing is the more effective and more revenue-focused, love-child of Sales and Marketing.
You'll get a detailed content plan for the first three months, including titles and topics for key content pages, blog articles, premium content offers, videos and social media.
Your sales team will always need collateral to educate and update current clients and convince and convert prospects. We can create whatever they need to close the deal.
Once the plan is in place, we help you get the momentum you need before we pass the baton.
Depending on the state of your current website, we can upgrade or completely overhaul your company's online presence.
We can help you develop effective online content including articles, blog posts, white papers, case studies and videos that will help you build trust with your target audience.
Email marketing is one of the most effective tools for nurturing your leads. We can help you set-up email newsletters, automated emails and sales correspondence.
Jay Baer said it first, but "Content is fire and social media is gasoline" is such a brilliant observation that it bears repeating. We can help you navigate the chaotic and ever-changing social landscape.
Once everything is squared away and ready to go, we'll help you pull the trigger. We publish the blog posts, kick off the email marketing, monitor the analytics behind the machinery, and begin crafting additional content.
What makes most digital marketing technologies seem like magic is the ability that companies have to react and respond immediately. We'll teach you how to collect the numbers, interpret the results and use that information to optimize your efforts.