B2B Websites: How To Generate More Leads

Worried that your website's not catching more leads? Don't be. Lots of B2B companies are in the same boat. Here's how you can start reeling them in.

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Topics: b2b marketing, website development, lead generation

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here's how to use inbound marketing to make peace between the two and boost revenues.

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Topics: smarketing, b2b sales, b2b marketing

Marketing Math: Measuring and Metric-ing Your B2B Marketing

Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here's how to cut through it all.

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Topics: b2b marketing, marketing analytics, marketing metrics, marketing ROI, marketing data

The 3 Social Media Networks That Are Best for B2B Marketing

As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck.

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Topics: b2b marketing, search engine optimization (SEO), social media marketing

B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles

B2B marketers who link email marketing with their buyer's journey for lead nurturing will have more success than sending "batch and blast" emails.

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Topics: b2b marketing, lead nurturing, email marketing

How to Market Your Business Through Social Media Networks

To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine.

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Topics: b2b marketing, internet marketing, social media marketing

The #1 Step To Take To Create B2B Marketing Goals

What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals.

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Topics: b2b marketing, marketing strategy, business strategy

How Much Should You Be Spending On B2B Marketing?

When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors.  

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Topics: b2b marketing, lead generation, marketing budgets

5 Of The Fastest Ways To Improve Your B2B Marketing

Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don't be. Focus on these 5 areas and you'll be a winner in no time.

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Topics: b2b marketing, content marketing, marketing analytics, buyer personas, marketing automation

How B2B Marketers Can Use Social Proof To Bag More Leads

B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here's how your social proof can take flight.

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Topics: b2b marketing, social media, social proof

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